Stirring it up : how to make money and save the world
Hirshberg, Gary.
Stirring it up : how to make money and save the world - New York. Hyperion. 2/13/2010 - xx, 204 p. ; 24 cm.
Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical info
Includes index.
1401303447
Stonyfield Farm.
Success in business.
Corporate profits.
Green products.
--Yogurt industry -- United States.
Stirring it up : how to make money and save the world - New York. Hyperion. 2/13/2010 - xx, 204 p. ; 24 cm.
Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical info
Includes index.
1401303447
Stonyfield Farm.
Success in business.
Corporate profits.
Green products.
--Yogurt industry -- United States.