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How ideas spread. - 2 videodiscs : sound, color ; 4 3/4 in. 1 course guidebook (iv, 89 pages : illustrations ; 19 cm). - Great courses. Professional ; Communication skills . - Great courses (DVD). Professional. .

Course no. 5332.

Social epidemics: why things catch on -- The basics of consumer psychology -- The impact of triggers on consumer choice -- Simple rules to make ideas stick -- The social influence of conformity -- The social influence of divergence -- Word of mouth: powerful and persuasive -- The social currency of shared ideas -- Messages that go viral -- Social networks: channels of influence -- Social influencers: myths and science -- Tracking results: big data, little data. disc 1: disc 2:

Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania.

ISBN: 1629970875 9781629970875 9781490687643 1490687645

Publisher. No.: GV0130

Subjects--Topical Terms:
Consumer behavior.
Popularity--Economic aspects.

Index Terms--Genre/Form:
Filmed lectures.
Educational films.
Nonfiction films.
Feature films.
Educational films.
Feature films.
Filmed lectures.
Nonfiction films.

LC Class. No.: HF5415.32 / .H68 2014

Dewey Class. No.: 658.8342