The He-Man effect : how American toymakers sold you your childhood /
Brown, Box,
The He-Man effect : how American toymakers sold you your childhood / - First edition. - 258 pages : chiefly illustrations (black and white) ; 22 cm
Includes bibliographical references.
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.
9781250261403 1250261406
2022920217
GBC3B6005 bnb
021095148 Uk
1900-1999
Toys--Marketing--History--United States--20th century--Comic books, strips, etc.
Toy industry--Moral and ethical aspects--Comic books, strips, etc.
Toy industry--Corrupt practices--Comic books, strips, etc.
Television advertising--Moral and ethical aspects--Comic books, strips, etc.
Child consumers--History--United States--20th century--Comic books, strips, etc.
Toys--Psychological aspects--Comic books, strips, etc.
Comics (Graphic works)
Graphic novels.
History.
Social issue comics.
Nonfiction comics.
Graphic novels.
Comics (Graphic works)
688.720685
The He-Man effect : how American toymakers sold you your childhood / - First edition. - 258 pages : chiefly illustrations (black and white) ; 22 cm
Includes bibliographical references.
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.
9781250261403 1250261406
2022920217
GBC3B6005 bnb
021095148 Uk
1900-1999
Toys--Marketing--History--United States--20th century--Comic books, strips, etc.
Toy industry--Moral and ethical aspects--Comic books, strips, etc.
Toy industry--Corrupt practices--Comic books, strips, etc.
Television advertising--Moral and ethical aspects--Comic books, strips, etc.
Child consumers--History--United States--20th century--Comic books, strips, etc.
Toys--Psychological aspects--Comic books, strips, etc.
Comics (Graphic works)
Graphic novels.
History.
Social issue comics.
Nonfiction comics.
Graphic novels.
Comics (Graphic works)
688.720685