MARC details
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05040cam a2200529 a 4500 |
| 001 - CONTROL NUMBER |
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ocn795758158 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20130614120524.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120928s2013 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012033034 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
101605497 |
| Source |
DNLM |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781400069804 (hbk. : acid-free paper) |
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| International Standard Book Number |
1400069807 (hbk. : acid-free paper) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
IG# |
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BTCTA |
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BDX |
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YDXCP |
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OCLCO |
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UPZ |
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ABG |
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JQM |
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MOF |
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CDX |
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YBM |
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VET |
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LMR |
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IAD |
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LF3 |
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VLR |
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GTA |
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ZCU |
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NSB |
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EEK |
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CGN |
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NLM |
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TTU |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
RA784 |
| Item number |
.M638 2013 |
| 060 00 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
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| Classification number |
2013 C-611 |
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| Classification number |
QT 235 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
613.2 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Moss, Michael, |
| Dates associated with a name |
1955- |
| 9 (RLIN) |
439 |
| 245 10 - TITLE STATEMENT |
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| Title |
Salt, sugar, fat : how the food giants hooked us |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Random House, |
| Date of publication, distribution, etc |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxx, 446 p. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. [417]-422) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
Prologue: "The |
| Title |
company jewels" -- |
| Miscellaneous information |
I. |
| Title |
Sugar : "Exploiting the biology of the child" ; |
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"How do you get people to crave?" ; |
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"Convenience with a Capital 'C'" ; |
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"Is it cereal or candy?" ; |
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"I want to see a lot of body bags" ; |
| Miscellaneous information |
"A |
| Title |
burst of fruity aroma" -- |
| Miscellaneous information |
II. |
| Title |
Fat : "That gooey, sticky mouthfeel" ; |
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"Liquid gold" ; |
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"Lunchtime is all yours" ; |
| Miscellaneous information |
"The |
| Title |
message the government conveys" ; |
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"No sugar, no fat, no sales" -- |
| Miscellaneous information |
III. |
| Title |
Salt : "People love salt" ; |
| Miscellaneous information |
"The |
| Title |
same great salty taste your customers crave" ; |
| -- |
"I feel so sorry for the public" -- |
| Miscellaneous information |
Epilogue: |
| Title |
"We're hooked on inexpensive food." |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
In the spring of 1999 the heads of the world's largest processed food companies, from Coca-Cola to Nabisco, gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. Increasingly, the salt, sugar, and fat laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation, 114 slides in all, making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room, the CEO of General Mills, stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It is no wonder, then, that one in three adults, and one in five kids, is clinically obese. It is no wonder that twenty-six million Americans have diabetes. The processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year. In this book the author explores his theory that the food industry has used these three essential ingredients to control much of the world's diet. He traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges. Features examples from some of the most recognizable and profitable companies and brands of the last half century, including Kraft, Coca-Cola, Lunchables, Kellogg, Frito-Lay, Nestl�e, Oreos, Cargill, Capri Sun, and many more. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Nutrition |
| General subdivision |
Economic aspects |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
440 |
|
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| Topical term or geographic name as entry element |
Food habits |
| General subdivision |
Economic aspects |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
441 |
|
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| Topical term or geographic name as entry element |
Food industry and trade |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
442 |
|
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| Topical term or geographic name as entry element |
Food industry and trade |
| General subdivision |
Corrupt practices. |
| 9 (RLIN) |
443 |
|
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| Topical term or geographic name as entry element |
Food industry and trade |
| General subdivision |
Moral and ethical aspects. |
| 9 (RLIN) |
444 |
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| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Corrupt practices. |
| 9 (RLIN) |
445 |
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| Topical term or geographic name as entry element |
Food habits |
| General subdivision |
Health aspects. |
| 9 (RLIN) |
446 |
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| Topical term or geographic name as entry element |
Food additives. |
| 9 (RLIN) |
447 |
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| Topical term or geographic name as entry element |
Food additives |
| General subdivision |
Toxicology. |
| 9 (RLIN) |
448 |
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| Topical term or geographic name as entry element |
Junk food. |
| 9 (RLIN) |
449 |
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| Topical term or geographic name as entry element |
Compulsive behavior. |
| 9 (RLIN) |
450 |
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| Topical term or geographic name as entry element |
Compulsive eating. |
| 9 (RLIN) |
451 |
|
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| Topical term or geographic name as entry element |
Diet |
| General subdivision |
adverse effects |
| Geographic subdivision |
United States |
| Form subdivision |
Popular Works. |
| 9 (RLIN) |
452 |
|
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| Topical term or geographic name as entry element |
Food Industry |
| General subdivision |
economics |
| Geographic subdivision |
United States |
| Form subdivision |
Popular Works. |
| 9 (RLIN) |
453 |
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| Topical term or geographic name as entry element |
Dietary Fats |
| General subdivision |
adverse effects |
| Geographic subdivision |
United States |
| Form subdivision |
Popular Works. |
| 9 (RLIN) |
454 |
|
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| Topical term or geographic name as entry element |
Dietary Sucrose |
| General subdivision |
adverse effects |
| Geographic subdivision |
United States |
| Form subdivision |
Popular Works. |
| 9 (RLIN) |
455 |
|
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| Topical term or geographic name as entry element |
Food Habits |
| Geographic subdivision |
United States |
| Form subdivision |
Popular Works. |
| 9 (RLIN) |
456 |
|
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| Topical term or geographic name as entry element |
Sodium Chloride, Dietary |
| General subdivision |
adverse effects |
| Geographic subdivision |
United States |
| Form subdivision |
Popular Works. |
| 9 (RLIN) |
457 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
NF |