000 009520000a22001930004500
020 _a1401303447
100 _aHirshberg, Gary.
245 _aStirring it up : how to make money and save the world
260 _aNew York.
_bHyperion.
_c2/13/2010
300 _axx, 204 p. ; 24 cm.
500 _aHirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical info
520 _aIncludes index.
650 _aStonyfield Farm.
650 _aSuccess in business.
650 _aCorporate profits.
650 _aGreen products.
651 _xYogurt industry -- United States.
852 _o650.12 HIR
999 _c29267
_d29267