000			05040cam a2200529 a 4500
001			ocn795758158
003			OCoLC
005			20130614120524.0
008			120928s2013 nyu b 001 0 eng
010			_a 2012033034
016	7		_a101605497 _2DNLM
020			_a9781400069804 (hbk. : acid-free paper)
020			_a1400069807 (hbk. : acid-free paper)
040			_aDLC _beng _cDLC _dIG# _dBTCTA _dBDX _dYDXCP _dOCLCO _dUPZ _dABG _dJQM _dMOF _dCDX _dYBM _dVET _dLMR _dIAD _dLF3 _dVLR _dGTA _dZCU _dNSB _dEEK _dCGN _dNLM _dTTU
043			_an-us---
050	0	0	_aRA784 _b.M638 2013
060	0	0	_a2013 C-611
060	1	0	_aQT 235
082	0	0	_a613.2 _223
100	1		_aMoss, Michael, _d1955- _9439
245	1	0	_aSalt, sugar, fat : how the food giants hooked us
250			_a1st ed.
260			_aNew York : _bRandom House, _cc2013.
300			_axxx, 446 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. [417]-422) and index.
505	0	0	_gPrologue: "The _tcompany jewels" -- _gI. _tSugar : "Exploiting the biology of the child" ; _t"How do you get people to crave?" ; _t"Convenience with a Capital 'C'" ; _t"Is it cereal or candy?" ; _t"I want to see a lot of body bags" ; _g"A _tburst of fruity aroma" -- _gII. _tFat : "That gooey, sticky mouthfeel" ; _t"Liquid gold" ; _t"Lunchtime is all yours" ; _g"The _tmessage the government conveys" ; _t"No sugar, no fat, no sales" -- _gIII. _tSalt : "People love salt" ; _g"The _tsame great salty taste your customers crave" ; _t"I feel so sorry for the public" -- _gEpilogue: _t"We're hooked on inexpensive food."
520			_aIn the spring of 1999 the heads of the world's largest processed food companies, from Coca-Cola to Nabisco, gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. Increasingly, the salt, sugar, and fat laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation, 114 slides in all, making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room, the CEO of General Mills, stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It is no wonder, then, that one in three adults, and one in five kids, is clinically obese. It is no wonder that twenty-six million Americans have diabetes. The processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year. In this book the author explores his theory that the food industry has used these three essential ingredients to control much of the world's diet. He traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges. Features examples from some of the most recognizable and profitable companies and brands of the last half century, including Kraft, Coca-Cola, Lunchables, Kellogg, Frito-Lay, Nestl�e, Oreos, Cargill, Capri Sun, and many more.
650		0	_aNutrition _xEconomic aspects _zUnited States. _9440
650		0	_aFood habits _xEconomic aspects _zUnited States. _9441
650		0	_aFood industry and trade _zUnited States. _9442
650		0	_aFood industry and trade _xCorrupt practices. _9443
650		0	_aFood industry and trade _xMoral and ethical aspects. _9444
650		0	_aCorporations _xCorrupt practices. _9445
650		0	_aFood habits _xHealth aspects. _9446
650		0	_aFood additives. _9447
650		0	_aFood additives _xToxicology. _9448
650		0	_aJunk food. _9449
650		0	_aCompulsive behavior. _9450
650		0	_aCompulsive eating. _9451
650	1	2	_aDiet _xadverse effects _zUnited States _vPopular Works. _9452
650	1	2	_aFood Industry _xeconomics _zUnited States _vPopular Works. _9453
650	2	2	_aDietary Fats _xadverse effects _zUnited States _vPopular Works. _9454
650	2	2	_aDietary Sucrose _xadverse effects _zUnited States _vPopular Works. _9455
650	2	2	_aFood Habits _zUnited States _vPopular Works. _9456
650	2	2	_aSodium Chloride, Dietary _xadverse effects _zUnited States _vPopular Works. _9457
942			_2ddc _cNF
999			_c49616 _d49616