000 02609cam a2200493 4500
001 on1336702039
003 OCoLC
005 20230807141243.0
007 ta
008 220721t20232023nyua 6b 000 0 eng d
010 _a 2022920217
015 _aGBC3B6005
_2bnb
016 7 _a021095148
_2Uk
020 _a9781250261403
_q(paperback)
020 _a1250261406
_q(paperback)
035 _a(OCoLC)on1336702039
040 _aYDX
_beng
_erda
_cYDX
_dBDX
_dJQW
_dUKMGB
_dHBP
_dWIM
_dOCLCF
_dJFL
_dJQW
043 _an-us---
082 0 4 _a688.720685
_223
100 1 _aBrown, Box,
_eauthor.
_9138562
245 1 4 _aThe He-Man effect :
_bhow American toymakers sold you your childhood /
250 _aFirst edition.
264 1 _aNew York :
_bFirst Second,
_c2023
264 4 _c�2023
300 _a258 pages :
_bchiefly illustrations (black and white) ;
_c22 cm
504 _aIncludes bibliographical references.
520 _a"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.
648 7 _a1900-1999
_2fast
650 0 _aToys
_zUnited States
_xMarketing
_xHistory
_y20th century
_vComic books, strips, etc.
_9138563
650 0 _aToy industry
_xMoral and ethical aspects
_vComic books, strips, etc.
_9138564
650 0 _aToy industry
_xCorrupt practices
_vComic books, strips, etc.
_9138565
650 0 _aTelevision advertising
_xMoral and ethical aspects
_vComic books, strips, etc.
_9138566
650 0 _aChild consumers
_zUnited States
_xHistory
_y20th century
_vComic books, strips, etc.
_9138567
650 0 _aToys
_xPsychological aspects
_vComic books, strips, etc.
_9138568
655 7 _aComics (Graphic works)
_2fast
655 7 _aGraphic novels.
_2fast
655 7 _aHistory.
_2fast
655 7 _aSocial issue comics.
_2lcgft
_9138569
655 7 _aNonfiction comics.
_2lcgft
655 7 _aGraphic novels.
_2lcgft
655 7 _aComics (Graphic works)
_2lcgft
710 2 _aFirst Second (Firm),
_epublisher.
_9138570
942 _2ddc
_cNF
999 _c63910
_d63910