Chamberlin Free Public Library Catalog

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The He-Man effect : how American toymakers sold you your childhood /

By: Contributor(s): Material type: TextTextPublisher: New York : First Second, 2023Copyright date: �2023Edition: First editionDescription: 258 pages : chiefly illustrations (black and white) ; 22 cmISBN:
  • 9781250261403
  • 1250261406
Subject(s): Genre/Form: DDC classification:
  • 688.720685 23
Summary: "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.
Holdings
Item type Home library Collection Call number Status Date due Barcode
NF NF Chamberlin Free Public Library Nonfiction 688.72 Graphic BRO (Browse shelf(Opens below)) Checked out 10/25/2024 34480000589758

Includes bibliographical references.

"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.

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