How ideas spread.
Material type: FilmPublisher number: GV0130Series: Great courses (DVD). Professional.Description: 2 videodiscs : sound, color ; 4 3/4 in. 1 course guidebook (iv, 89 pages : illustrations ; 19 cm)ISBN:- 1629970875
- 9781629970875
- 9781490687643
- 1490687645
- 658.8342 23
- HF5415.32 .H68 2014
Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
NF | Chamberlin Free Public Library | Nonfiction | 658.8342 BER (Browse shelf(Opens below)) | Available | 34480000563233 | ||
NF | Chamberlin Free Public Library | Nonfiction | 658.8342 BER (Browse shelf(Opens below)) | Available | 34480000563225 |
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658.4 SAN Lean in : women, work, and the will to lead | 658.8 POP EVEolution : the eight truths of marketing to women | 658.8342 BER How ideas spread. | 658.8342 BER How ideas spread. | 659.134 SMI Tavern signs of America : history | 664.09 LAU Organic : a journalist's quest to discover the truth behind food labeling | 664.132 MAN Backyard sugarin' |
Course no. 5332.
disc 1: Social epidemics: why things catch on -- The basics of consumer psychology -- The impact of triggers on consumer choice -- Simple rules to make ideas stick -- The social influence of conformity -- The social influence of divergence -- disc 2: Word of mouth: powerful and persuasive -- The social currency of shared ideas -- Messages that go viral -- Social networks: channels of influence -- Social influencers: myths and science -- Tracking results: big data, little data.
Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania.
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