The He-Man effect : how American toymakers sold you your childhood /
Material type: TextPublisher: New York : First Second, 2023Copyright date: �2023Edition: First editionDescription: 258 pages : chiefly illustrations (black and white) ; 22 cmISBN:- 9781250261403
- 1250261406
- 1900-1999
- Toys -- United States -- Marketing -- History -- 20th century -- Comic books, strips, etc
- Toy industry -- Moral and ethical aspects -- Comic books, strips, etc
- Toy industry -- Corrupt practices -- Comic books, strips, etc
- Television advertising -- Moral and ethical aspects -- Comic books, strips, etc
- Child consumers -- United States -- History -- 20th century -- Comic books, strips, etc
- Toys -- Psychological aspects -- Comic books, strips, etc
- 688.720685 23
Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
NF | Chamberlin Free Public Library | Nonfiction | 688.72 Graphic BRO (Browse shelf(Opens below)) | Available | 34480000589758 |
Browsing Chamberlin Free Public Library shelves, Shelving location: Nonfiction, Collection: Nonfiction Close shelf browser (Hides shelf browser)
688.7 KIN A guide to metal toys | 688.7 KIN The encyclopedia of toys | 688.7 MOO Snow globes : the collector's guide to selecting, displaying, and restoring snow globes | 688.72 Graphic BRO The He-Man effect : how American toymakers sold you your childhood / | 688.7221 FEN The collectible Barbie doll : | 690 BUR Building small barns, sheds & shelters | 690 KOZ Do your own drywall : an illustrated guide |
Includes bibliographical references.
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.
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